"Without education, you aren’t going anywhere"
For any nation to progress, the government of that country has to focus on two E’s – Economy and Education. In this post, I will talk about education and the strategies that preschool and higher schools can implement to reach their goals.
After spending a good amount of time in the education sector I have come up with some crazy ideas for preschool and schools (few are really crazy ones). If you are planning to start your own preschool or looking for a franchise you need to keep in mind the below points before starting your own venture.
Note: These are the factors which I have learned by interacting with parents over the period of time.
In my previous role, I did a study with a sample size of 50 and these were the results.
From these results, it is evident that parents consider the quality of teaching, school brand, pricing and activities as the key parameters before selecting a preschool or high school.
Now that we know the key parameters while selecting a school so let’s learn about influencing factors that result in conversions i.e admissions.
As per my study, I witnessed that the most influencing factor while selecting a preschool and school are relatives. Most parents discuss their child’s performance with their relatives and friends which result in the selection of an XYZ school.
Now that we have learned the parameters and influencing factors that help parents to make their decision let’s discuss the strategy that you as the preschooler or high school can consider in your marketing plan. Before we get into the strategy we need to understand the difference between tactics and strategy. Tactics are the sum of ideas which are clubbed together to result in a long-term strategy/strategies.
5 tactics for preschool & school (short term)
Pro Tip: Any event or activation implemented in a mall should be on a festive day or on a weekend.
Pro Tip: In your communication make sure you have a “call to action”. For example, Give us a missed call to be part of #FunLearning. This will help you measure your ROI.
Pro Tip: Plan an activity which will connect parents. For example, “Breast Cancer awareness” or “Seminar for Expecting Mothers” or “Best out of waste for kids”.
Pro Tip: Get a sky dancer Mascot and use it frequently in the evenings.
Pro Tip: If you are an established brand do not use this frequently as it will dilute your brand. On the flip side if you are a startup increase the frequency.
Now that we have covered tactics that can be used for reaching your short-term goals let’s look at strategies that can be part of your long-term goals.
6 Strategies for a preschool & higher school
Don’t SELL, Educate Parents
If you are thinking that you can sell to parents you are wrong. Gone are the days when the school used to be the dictator today the customer (parents) are dictators. Today’s parents are well informed and educated, so if you think you can sell the admission you will burn your hands. Parent’s need to be educated about education and its importance. As a school, you need to have a concern about the child’s education more than the parents only then parents will make the decision in your favor.